We share actionable tactics, fresh ideas, and proven strategies to level up your marketing. Dive in and see how small changes can lead to big results.

Cameron Kane Cameron Kane

Micro-Influencer Local Campaigns: Hyper-Targeted Reach on a Budget

Partner with neighborhood creators to drive foot traffic and local sales. Micro-influencer campaigns deliver authentic content, measurable visits, and low-cost reach when you brief, track, and repurpose well. Start with a small pilot and use unique promo codes or tracked links to measure real, local impact.

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Cameron Kane Cameron Kane

Content-Led Product Launches: Build Demand Before You Ship

Build demand before launch: create a flagship content asset, collect a waitlist, nurture with a short email drip, and repurpose content to drive beta signups and launch momentum. Use the waitlist to test messaging and capture early testimonials, then amplify your top-performing content with paid and partner channels so you hit launch day with an engaged, ready-to-buy audience.

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